The Autonomy Matte Story
The project began back in 2021, I wanted to package up the unique studio experience that Autonomy had become known for. Just like the studio, there was no other way it could be done. It had to be designed from scratch.
Everything you see, feel and smell has been meticulously crafted over almost two years
The Formula
The goal was something smooth, matte and easily applicable to many hair types and styles. Versatility was key. After over 18 months of extensive sampling I had finally come to a formula I was happy with. Irish Sea Moss extract, with its rich blend of vitamins and nutrients, was added to give an already powerful formula an added boost.
The Scent
A custom scent needed to be formulated to complement the luxurious formula. The less this smelled like a typical styling product the better. The alluring signature Autonomy scent was created. It’s a deep, dark but sweet and musky aroma, guaranteed to keep you coming back for more.
The Design
Staying true to the Autonomy ethos, I took it into my own hands to design the packaging and the branding. I’ve always been a fan of good design and branding. I took inspiration from luxury fragrances and designer pieces, things you keep for that special occasion. After all, this isn’t your everyday hair product.